Jack Black

Project & Objective

Client: Jack Black


Cult US grooming brand, Jack Black, has been a True Grace PR client for a number of years, with an ongoing proactive press office. Jack Black is highly regarded as a range of premium, high-performance, easy-to-use grooming products, that deliver visible results.

The Jack Black range features superior, advanced skin-care for men including shaving creams, moisturisers, grooming sets, cleansers, anti-aging, hair-care, body-care and sun-care products, which has provided us with extensive scope to maximise opportunities with the press, delivering successful results and brand awareness.

Through our campaigns we have been involved in a range of activity including:

  • Media liaison – one-to-ones with key press that has resulted in superlative coverage for the brand in key men’s titles
  • Social Media – creation and management of the Jack Black UK Facebook page
  • Celebrity gifting – reaching out to high profile male celebrities to gain brand ‘fans’
  • Competitions – both within publications and via social media channels and partners
  • Sampling/Promotional – engaging with both the media and consumers at on-brand events such sport/fitness occasions, male related fashion shows, award ceremonies, charity auctions
  • Subscription offers – working with key men’s title featuring full-page in print, website and social media promotion
  • Goody Bags – inclusion of gift for celebrity and award attendees
  • Press Day – presence at True Grace PR Press Days

Media Coverage