Project & Objective

Client: Paperself

Online: http://www.paperself.com/

PaperSelf is a completely unique collection of false eyelashes crafted from paper. They were created to adorn the eyes and come in a fascinating array of designs from a skyline of London, a tea party and the English rose through to Scorpions and Spiders.

During our time PRing this brand, TG PR provided imaginative press releases to the UK’s leading media and involved PaperSelf in the TG PR press days where lash experts applied designs to journalists eyes. We also applied the London & Under The Sea Collection to the lashes of the British Synchronised Swimming Team just before the London Olympics which was featured in a national newspaper supplement. We achieved an outstanding amount of press coverage, in the right titles for this creative and distinctive brand of lashes.

Media Coverage