Client: NURISS SKINCARE & WELLNESS CLINIC + SKINCARE COLLECTION
Appointed in September 2014, True Grace PR has the pleasure of working with the esteemed Dr Anita Sturnham on the launch of her London clinic and skincare collection, NURISS. GP, skincare expert and TV medic (previously resident GP on Alan Titchmarsh Show, Embarrassing Bodies), Dr Anita Sturnham opened the doors to NURISS Skincare & Wellness Clinic in November 2014 and is now fully booked three months in advance.
NURISS offers a unique proposition blending the NURISS Private GP service, full health MOTS and mole mapping service and the very best advanced aesthetic treatments for the face and body. Dr Anita has also created the NURISS Skincare range, which is a highly effective collection that features a cocktail of scientifically proven ingredients.The ‘uber’ clinic aims to be a destination for all skincare and healthcare needs, as Dr Anita believes that “to achieve outer beauty, you need to first ensure inner wellness” and this is the very ethos that the clinic follows and that provided a point of difference for press.
The launch gave us the opportunity to introduce key Health & Beauty press to both Dr Anita and NURISS’ extensive services through one-to-one appointments, giving journalists dedicated time and access to an industry expert. Press were also offered a treatment from a tailored menu, providing first-hand experience of the clinic and procedures available. A generous goody bag featuring hero products from the new range encouraged post-launch trial and review.
NURISS is fast becoming a media favourite having already been featured in the likes of Vogue, The Daily Mail, Woman & Home, Cosmopolitan, Stylist and OK!.