True Grace PR’s most recent summer campaign was for a world-leading aesthetic beauty company, Syneron-Candela where we promoted all their body devices, both existing and new, at a press event in London. The campaign was entitled ‘Body Beautiful’ and was divided into two clear areas: Skin Perfecting and Body Perfecting. Skin Perfecting included stretch marks, veins, tattoo removal and body scars and Body Perfecting included fat, cellulite and skin laxity. True Grace PR enlisted 4 of the UK’s leading aesthetic Doctors and experts who presented both the ‘Facts & Fix’ for each issue at the press event.
A Little Black Book of Body Beautiful was written echoing each of the presenter’s topics and this was provided to the UK’s top 500 Health & Beauty writers as a resource for their body stories. The event took place mid-January just in time for the planning of the body features in the monthly magazines who were working on their early summer issues. To add theatre to the event we had a male and female model spray painted gold and silver to illustrate the Body Beautiful. This also doubled up as a social media tool when journalists tweeted shots of themselves with the models.